Client: Condé Nast
Location: One World Trade Center
Floors 20 through 44
Size: 1,300,000 SF
Date: 01/2012 - 03/2015
Nour Jallad was the project architect on the Gensler team that was responsible for the design and implementation of the project.
MEP Engineers: Robert Derector Associates
Structural Engineers: WSP
Lighting Consultants: Quentin Thomas Associates
General Contractors: Turner
Photography: Garrett Rowland
Publication: Interior Design Magazine, November 2015
Context, Concepts, and Strategy
Condé Nast, a leading media company, publishes more than 18 magazines, including Vogue, Vanity Fair and The New Yorker. With 1,300,000 SF on 25 floors, they were the first tenants to move into WTC 1.
Brand Design: In the past, Condé Nast had prioritized the identity of each magazine over a collective brand. This project was an opportunity to express that collective brand. The brand and graphic design became part of the architecture of the space, through a close collaboration between architects and graphic designers.
Ceiling Design: The standard ceiling grid is rotated 45 degrees, as a way to leverage the building’s architecture - the building’s footprint being a square that is rotated 45 degrees. This also helped create a statement from the street level, with diagonal lights being visible from the exterior of the building. This ceiling pattern then became the design that tied all the spaces together throughout the floors, with the pattern appearing at different scales and different materials in each specific space.
The Stair: Connecting the conference center and the cafeteria, the stair spans two stories and is completely suspended by cables, without a stringer or any other structural supports. All elements
are structural, including the bench, which houses heavy duty springs that compensate for the stair and slab movements.