Client: The Durst Organization
Location: 1133 Avenue of the Americas
Size: 4,900 SF
Date: 07/2011 - 01/2013
Nour Jallad was the project architect on the Gensler team that was responsible for the design and implementation of the project.
MEP Engineers: ADS Engineers
Structural Engineers: Severud Associates
Lighting Consultants: HDLC
Graphic Design: Pentagram
Photography: Paul Rivera
Publication: Contract Magazine, November 2015
Context, Concepts, and Strategy
The Durst Organization engaged Gensler to upgrade the existing ground floor lobby and exterior plaza of 1133 Avenue of the Americas to improve the appearance and functionality of these spaces. For this renovation, our team sought to convert this 1970s lobby into an elegantly minimal space that would be a backdrop to the dramatic LED light sculpture by world-renowned artist, Leo Villareal. Our team coordinated closely with Villareal on the design of the lighting sculpture. Through a combination of honing the existing travertine walls and using new terrazzo flooring, a new ceiling and lighting system and a new backlit onyx reception desk, the design was a selective insertion of contemporary elements into existing conditions, transforming the experience of the space and turning it into a form of gallery space that attracts passersby beyond the traditional functions of a lobby.