Stair at gNYC.
 Design by Gensler team.
 3D Model by Nour Jallad.

Research & Practice Development 
​
Through the NjAD practice, we hope to complete meaningful projects that will impact society, both in the private and public realms. Beyond this, we aspire to also contribute to the advancement of the architectural profession, ultimately enabling architects to continue enriching the way people live, work and interact. With the idea of architecture as a language, we are seeking to explore ways to rethink the current design process. The role of architect-builder had traditionally positioned architects at the forefront of an integrated design and construction practice. Contemporary methods dictate a separation of architect and contractor roles, with a transition from the architect’s two-dimensional representations to the contractor’s interpretation of these representations. This inevitably results in unforeseen coordination issues and inefficiency during construction. Through our practice, we hope to revisit the traditional process, while taking today’s emerging methods of design/build, BIM and virtual reality a step further. New technologies can help simulate the construction process during design, anticipating and resolving issues ahead of mobilization. With our practice as a laboratory, we hope to test this new method on a small-scale, as a first step towards the development of the concept.
 
Interested in collaborating with us?