Stair at Condé Nast Headquarters.
               Design by Gensler team.
               Photo Credit: Nour Jallad.

Our approach 
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There are two dimensions to a work of art: the first is its autonomy, its value as an object, its ability to be transported and relocated. The other dimension is its display, its context – both physical and historical — and its audience. Although the latter tends to be considered secondary, it is the combination of the two dimensions that shapes the work of art and affects our experience of it. 
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​We at NjAD believe that the same can be said about architecture. It is the combination of a space and the context in which it is experienced that gives architecture its power, and enables it to affect the mind and the senses. Beyond pure innovation in form, architecture has the ability to achieve the beautiful, the sensual, the sensational, by creating an experience of space, where the intricacies and the details come together as one. We believe that architecture resides in its details, in the means in which it is executed, in the simplicity that arises from its different parts joining perfectly, almost indistinguishably.

​In our practice, we seek to design spaces that can provide a powerful experience, moments in space and time. We use design as a language for shaping an identity for a space, whether public or private, and as a way to explore whether the space can, in turn, shape the identity of its users. This language, inspired by the project’s context, informs our design decisions across the whole project, ensuring consistency and cohesiveness. ​